Your Temporary - Luca Parrino Retail
Art Direction | Brand & Logo design | Illustration
What it is?
Your Temporary sells and rents containers to brands
and transforms them into customized temporary shops.
Which is the concept?
The "container shop" is like a frame: it's the means through which the products are exposed. That's why the logo is a frame made of container pieces.
The frame is also represented as a shop window.
Storytelling & Illustration
I found that the story of the containers (from the sea to the town squares) would be interesting for the clients. So I decided to represent it through an isometric illustration in which the itinerary of the containers can be seen and understood.



